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Using Trustly will be the only way for new customers to deposit, ahead of the country’s regulated online gaming market opening in January 2019. As a result, Omnia players in Sweden will be able to deposit, play and withdraw in the most rewarding, secure and responsible environment available on the market. Founded in December 2017 by several senior gaming executives with a successful track record in launching and running major online and mobile casinos, Omnia’s leadership includes Sam Hobcraft, former Director of Gaming at Betfair and MD-Casino at PokerStars. Omnia’s mobile-first offering has been built using the latest AI software and tech stack to both reward players and ensure they always play responsibly. Designed to provide constantly responsible gaming functionality with mandatory deposit limits, Omnia’s mission is designed to be the most upfront, clear and simple customer-friendly platform on the market. Omnia’s core philosophy of creating a first-class, compliance-first gaming experience for all its customers meant that Trustly’s new Pay N Play product aligned perfectly with its brand values. Hobcraft said: “We have adopted this method as we firmly see it is as the future of payments and sits squarely with our compliance focus for Omnia. “Combining Pay N Play with our unique product offering and compliance mindset will provide Swedish customers with a superior product and allow Omnia to become a significant brand as the market regulates in January 2019. Using Trustly’s unique bank ID system the player registration process will become almost non-existent, and we will only need to capture a few details and allow the player to agree to the appropriate T&C’s. This is unique and excellent customer experience.
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